Apply your knowledge in the context of real business.
Duration: 8 weeks
An organization lives and dies on its actions — or inactions. A company’s overarching strategy is not just a tool used to reach corporate goals. Strategy is, in fact, the backbone of an organization. In BUS 651, Strategy I, you’ll appreciate how the successful execution of a business’ strategy is the difference between its life and extinction.
Throughout this course, you’ll focus on intensive case studies that require you to apply your new knowledge in the context of a real business, assuming the role of a business leader in a complex world. You’ll begin by taking an in-depth look at strategy — from its key characteristics to the tools employed in design and implementation. In discovering what makes companies competitive in their industry and/or the marketplace, you’ll consider how your organization’s resources and capabilities can impact its competitiveness and overall strategy. You’ll also become familiar with how strategies are formulated to exploit internal strengths and defend against weaknesses.
Working on a team, you’ll prepare an in-depth case presentation video based on a real business scenario. In presenting your video to the class, your team will function as experts on the case and must be able to defend positions and arguments when questioned by peers.
A business’s structure influences its strategy implementation. You’ll examine various organizational structures to see how strategic planning links to operational planning, performance management, and resource allocation in implementing strategy. You’ll evaluate the key success factors associated with industries at different stages of their development and recommend strategies, organizational structures and management systems appropriate to these stages.
Learning Exercise Example
You’ll delve into case study analysis throughout this course, examining challenges faced by real companies such as Starbucks, United Airlines, Tough Mudder and British Petroleum.
Throughout this course, you’ll focus on core topics or themes. Sample topics are listed below and are subject to change based on the instructor.
- :: What Is Strategy?
- :: Competitive Analysis, Resources and Capabilities
- :: Organization Structure and Competitive Advantage
- :: Evolution, Technology and Innovation
Learning Outcomes: Your Top 4 Takeaways
In BUS 651, you’ll master key skills that will help you design successful business strategies.
- Recognize the main structural features of an industry and understand how they impact the intensity of competition and the overall level of profitability in the industry.
- Create strategies that position the firm most favorably in relation to competition and influence industry structure in order to enhance industry attractiveness.
- Examine how strategic planning links to operational planning, performance management, and resource allocation in implementing strategy.
- Evaluate corporate strategy decisions using basic techniques of portfolio analysis.
You’ll apply the knowledge you’ve gained throughout this program in the context of real business situations in BUS 651, Strategy I. For more information about this course or other courses in Utica College’s online Master of Business Administration degree, request more information or call us at 315.732.2640 or toll-free 866.295.3106.
The content presented on this page is representative information for example purposes and is subject to change as course and student needs change over time.